I was driving in my car the other day listening to Facebook expert, Mari Smith discuss the importance of the Facebook Link Post in this podcast: Facebook News Feed: How to Respond to Facebook Changes.
My ears perked up a little when I heard this. Mostly because I had just recently worked through some Link Post related issues for this blog.
The problem was that Facebook was deciding what content and what image to display and it wasn’t looking so hot.
I’m used to seeing these beautiful, perfectly fitted images in my news feeds from the big brands that I follow.
Why was mine looking so ugly?
Fortunately, I figured it out and I’m going to teach you how to do it in this post!
Don’t Worry. It’s Easy
It’s actually really easy and not technical at all if you’re on WordPress.
The bottom line is you need to tell Facebook exactly what you want displayed.
I did a little googling and found the Open Graph Metabox WordPress plugin.
The reason this plugin is so awesome is because it let’s you control exactly how you want your Link Post displayed on a per-post basis.
This should all become clearer as you follow the instructions.
The Step-by-Step Guide
1.) Open the WordPress dashboard, click Plugins => Add New
2.) Type “Open Graph Metabox” into the search box and hit enter.
3.) Click “Install Now” and confirm.
4.) Click the “Activate Plugin” link.
That’s it for the plugin installation part. Now, on to the fun stuff!
Add the Info to Your Post
Go to the edit screen for one of your posts and scroll to the bottom. You should see something like this:
This is where you tell Facebook the exact information you want in the Link Post.
The critical part is the image. You really want to make sure you get this part right!
Facebook recommends your image be a 1.91:1 ratio. Your ideal image size will be 1200 x 627.
Publish & Tell Facebook
Once you’ve got all of your info filled out, go ahead and publish the post.
The final step is to let Facebook scrape your site so it knows what to display when someone puts the link in the status box.
Click the “Facebook Open Graph debugger” link in the open graph properties section.
Enter the url of your post and click the “Fetch new scrape information” button.
That should be all you need to do.
Here’s an example of what the final outcome will look like on mobile:
If I missed anything or if you have any questions, you can Ask me on Twitter.
Latest posts by Steve Arnold (see all)
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- Beautify Facebook Link Posts from WordPress - October 20, 2014