I got an email from Pat Flynn recently that really got me thinking.

He talks about the mindset trap of feeling like you always have to write epic content.

It’s something I’ve noticed a lot of bloggers and content marketers have been feeling lately.

Pat’s Quote

It’s easy to understand the mindset trap when you read stuff like this by Brian Dean from Backlinko.

THE Backlinking Strategy That Works – 2014 and Beyond Edition

Don’t get me wrong. I’m not disagreeing with Brian’s statement.

To get AMAZING results, you need to produce AMAZING content.


You’re not going to get any results if you don’t publish any content.

You also won’t get good results unless you write about something your audience cares about! Even if it is epic.

So, what can you do?

Well, Pat says “Just Write” and I agree, but I want to take it one step further.

Write, Distribute, Listen, Iterate

It’s all about iteration and the feedback loop.

Here’s what I mean.

Go ahead and write and distribute your “pretty good” blog post.

Did it resonate with your audience?

If if did, improve it and redistribute it.

Did it get more traction?

Sweet! Now, you can put the time and effort into making it EPIC.

If it didn’t, your audience probably doesn’t care about it that much so you can stop wasting your time.

Simple, right?

It’s much less pressure and a much better use of your time because you’re writing about what your audience actually cares about!

I’m about to take my own advice and wrap this post up.

If you like it and want me to dive deeper, show it some love by sharing it!

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Steve is the founder and CEO of MarketHub. He has a passion for helping people grow their businesses. He mostly does this through his extensive knowledge in digital marketing; especially on Twitter.