Having trouble getting results on Twitter?
Use these 6 tips to greatly improve your strategy.
1. Clean up your timeline with Twitter lists
A tweet lasts approximately 8 seconds on your timeline. If you follow a lot of people, your timeline is going to get clustered real fast.
You’re bound to lose track of tweets and end up feeling frustrated.
That is exactly how many marketers feel when using Twitter.
Here’s a simple method to solve this issue. Create multiple Twitter lists and segment the people you follow into the various lists.
Instead of reading tweets from your timeline, read them through the lists.
Trust me, you definitely want to avoid the “clustered timeline” scenario.
It’ll make it so much easier to engage with the people that matter most to you.
2. WHY ARE YOU USING CAPS?
I get it. It may be a time-sensitive tweet or maybe you just hit the jackpot.
But hey, it doesn’t mean you have to use all caps.
For starters, it’s annoying and it may even sound like you’re screaming at your Twitter followers.
Solving this issue is really simple. You can cap certain words, but never (and I mean never-ever) cap everything in the tweet.
3. The rule of the thirds
You should definitely mix up the tweets you send.
Here’s the breakdown:
- 1/3 of the tweets should be self-promotional
- 1/3 of the tweets should be quoting or mentioning others (includes curated content)
- 1/3 of the tweets should be everything else (personal interactions and building your brand)
The point is to make sure you’re not overdoing it on one type of tweet.
For example, you don’t want to be overly promoting (or under promoting) your products or services.
The rule of the thirds ensures that you’re constantly providing value, while still effectively leveraging Twitter for your business.
4. Tweeting + Engaging = Winner
If you’re going to tweet without responding, don’t bother tweeting.
One of the foundations in social media (especially Twitter) is engagement. If you’re constantly tweeting but not engaging with others, you’re definitely doing it wrong.
Types of engagement on Twitter:
- Mentioning others
- Quoting others and mentioning them along the way (important!)
- Welcoming your new followers
- Thanking those who mention you
- Using Twitter to communicate with your followers
5. Twitter bio and photos
This seems like a no brainer but hear me out. You need to consistently strive to improve your Twitter bio.
Here are some tips:
- Share your awards and accomplishments
- Tell the world about your expertise
- Include fun facts about yourself
- Make sure your website address is correct.
- Smiling faces improve your chance of attracting followers
- Its ok to swap the photo with your brand’s logo (if it’s a business account)
- Photos should be cropped to the right size to avoid distortion
6. Have a real conversation
Last but not least, Twitter should be used to create real conversations.
It’s not just about sharing your products or services.
It’s about creating meaningful conversations. One simple example is engaging in Twitter chats.
You want to make sure that you’re maximizing your visibility as a thought leader/industry leader in your niche.
Twitter marketing is actually pretty simple.
It’s basically a mix of promoting your business, delivering value, and building meaningful relationships with others.
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